To be successful in online network marketing, it is imperative to educate yourself about marketing. Most people can network to a certain degree, but most people do not know how to market. People are not born with an innate knowledge of website optimization, generating free leads from Google, how to run an effective Pay Per Click campaign, how to build an opt-in list, etc. Also, you can use Pay Per Click campaigns with Twitter, Pinterest, Facebook, Yahoo and Bing.

You also have to be ready to work.  Both in acquiring knowledge and in marketing your business. You need to learn how to market effectively and then you need to apply your knowledge. The idea of making gads of money with no effort “on auto-pilot” in just a few minutes a day is a myth. The idea of making money without recruiting (just from spillover in matrix programs) is also not true. At some point, your business can virtually be put on auto-pilot but not when you are starting out and don’t have a proven system in place.

You will need to recruit other network marketers into your business consistently by generating a daily flow of home based business leads…and you will need to work to keep them motivated and help to ensure their success so they remain in your business. You also need to ensure that they are using the same system you are to ensure duplicatable results. This is the challenge.

Running a successful home based network marketing business may be the perfect option for you if you have an entrepreneurial drive and are willing to both learn and work. Just be sure to not believe the marketing hype of some companies and partner with a mentor who can help you every step of the way.