Tips For Branding Yourself 

 

1. Develop Your Own Style

When you’re putting together audio or video for your brand content, find a suitable piece of music as a ‘signature’ and use it across all your material. Bear in mind the energy level of the music – do you want people to feel excited and energized or peaceful and calm when they hear it? Another point to consider is accessibility – Your favorite tune may not send out the right message – think about what your target market will enjoy, not what you enjoy

2. Dominate Google With Your Brand Name

Make sure that when people type your brand name into Google, they get results which are controlled by you. Especially as your brand develops, others will try to piggy back off your success, and even write negative reviews. Preferably your own websites will come up first, followed by your article and video content and Social Media profiles. You don’t just want the top spot, you want at least the whole first page…

3. Frequency and Repetition

Rinse and Repeat. Put your brand in more places. Get your message seem by as many people as possible. Make sure they will see it again and again. Share your content. Participate in forums. Network actively on Social Sites. People generally need to see your brand several times before they start to notice it, though the process is quicker if they see it in a number of different places.

 

4. Pick a Name

Generally the best name to use to brand yourself in MLM is your own name. If you don’t want to do this, brainstorm to develop your brand name. Mike Dillard’s ‘Magnetic Sponsoring’ is an example of this, which although associated with Mike, is a very strong MLM training brand which now operates independently of him.

5. Pick a Niche

You need to know clearly what your brand values and purpose are in order to brand yourself effectively. What are you selling? What are you promoting? Who do you want to reach? What are their needs, wants and desire? What will they respond too? Answering these kinds of questions will help you identify your niche. A broad niche such as ‘MLM’ will be more difficult to target than a more focused one such as ‘MLM Lead Generation’ or ‘Social Media Marketing’

6. Buy a Domain

Having a domain name that incorporates either your own name or the name of your brand is very powerful. If you’re not using your own name as your brand name, it’s worth considering the keyword content of your brand and domain name. Having a domain name which features keywords you’re trying to rank for will help you rank effectively. Check out GoDaddy.com for domain name availability.

6. Show Your Face

Research shows that a face – especially a smiling face helps to develop trust in a brand. Since in online MLM you are looking to brand yourself as a leader, it makes sense to use your own face as the face of your brand. Use the same image or set of images for each profile, banner or header – this consistency makes instant brand recognition even easier and gives a sense of consistency

8. Be unique – what’s so special about you?

Have you got some experience that makes what you have to offer stand out from all the rest? Are you creative, do you have strong leadership skills? Do you have a good insight into people and the way they work, or boat loads of pure passion and drive to succeed and help others? Have you got extensive experience in Personal Development, or specialized Technical Knowledge? Perhaps you bring freshness – direct understanding of what it’s like to be a beginner and the courage and effort it takes to navigate those first steps on the path?

9. Tell your Story

In your Bio or About pages, make sure there’s a story which people can relate to or be inspired by (or both). Use your story to brand yourself by displaying your value, experience, humanity, individuality and to stimulate emotional connection with those who read it.

10. Be everywhere

Make sure your brand is featured across a wide selection of Social Sites and Forums, especially those which are relevant to your industry. Always use your brand name as your profile name. Facebook and Twitter are essential, some other good ones are  (SEO Marketing and Blogging), LinkedIn (Business Networking), (Content Sharing) but there’s many. Don’t be limited, and do participate intelligently in the forums and sites you choose to join.

11. Pick A Color

Pick a color scheme for your own websites, and all other material you put out. Two or Three colors works best. Keep it consistent wherever your brand appears.

12. Develop A Style

The style of images, website design, logos and so on should be consistent too. Are your corners sharp or curved? Is the font you use bold and simple or gentle and flowing? Is your page layout minimal full? What is the flavor of your brand?

13. Get A Logo

The best logo designs are instantly recognizable to almost everyone in the world. The Nike Swoosh. The Apple Apple. The Golden Arches of McDonald’s. A simple, bold symbol or image is best. (Tip: The plugin ‘Favicons’ for WordPress blogs is a handy tool which allows you to put your logo on the tab at the top of the browser page)

14. Sign Your Name

As a part of ‘personalizing’ your brand, add your signature to emails, posts, articles, or other places where you name appears. If you’re using a WordPress blog.

15. Be Relevant

Keep your content relevant and consistent. If your brand is built around MLM Branding, don’t put out an article about Fish.

16. Go Multi-Media

The more different ways you present your brand, the more people will absorb your brand identity. Written articles, Videos, and Audio recordings are the most obvious mediums to use online.