Social Media Marketing

Social media is a tool for marketing that assists brands in building their visibility. A social network helps you build a two way connection with customers. Social media can become a powerful tool for your business success, if used appropriately.

Benefits Of Using Social Media For Marketing

• Helps you build your brand

Social media platforms help you build your brand by making it popular. However, not all social media platforms would be suitable for your business. Different customer segments frequent different social media. Small businesses need to focus their social network marketing efforts to reach their potential customers and add value to their brand. There’s no point in spending time and money on promoting your business on the social network that your customers don’t use

• Helps you strengthen your relationships

When you expand your business, it is extremely important that you maintain connections with your long-distant team members. You can keep in touch with your team members with social media through messages of encouragement or tips on best practices.

• Helps you expand your reach

With social media, you are no longer confined to your town or city. You can reach thousands of people from all around the world. Now even small town entrepreneurs can build a business around the world without spending all of their money and time travelling to other places. You can think bigger and expand your business to reach places previously inaccessible.

• Helps you strengthen your relationships

When you expand your business, it is extremely important that you maintain connections with your long-distant team members. You can keep in touch with your team members with social media through messages of encouragement or tips on best practices.

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Popular Social Media Platforms For Businesses

Facebook – networking – Over 2 billion users

YouTube – video networking site – Over a billion active users each month

Instagram – image sharing/video sharing – Over 800 million monthly users

Twitter – message broadcasting – Over 330 million active users

Whatsapp – messaging, audio and video communications – over a billion users

LinkedIn – the largest network of business professionals – over 450 million members

Pinterest – image collection/sharing – over 150 million monthly active users

Tumblr – blogging/photo sharing

Quora – information and knowledge exchange