Contain the same name or “social media handle” you use in other places (Facebook, Twitter, etc.)
Include a friendly, professional-looking picture
Include a link to your website so followers can read more about you and your biz. (This is REALLY important as ideally you want to move people from Instagram to your main website, where they can learn more about you, your products and your business opportunity.)
Use popular keywords to make it easy for people to find or discover you. (Use the search bar in Instagram to research keywords in your niche, i.e. health and wellness, beauty tips + hacks, etc.)
How To Use Instagram Marketing
Create your own “media channel” so you can publish tips and content that attracts people who are interested in what you have to offer
“Show” people your products and opportunity (instead of telling them)
Help people solve a problem or get a result (by sharing helpful tips or content related to your products and opportunity).
Help YOU stand out and create a following related to your area of expertise (health and wellness, weight loss, beauty tips, etc.)
